Kombucha Industry Overview The global kombucha market size was valued at USD 4.23 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 12.2% from 2022 to 2030. Consumers have dramatically shifted toward proactively tackling health & wellbeing and have dedicated themselves to improving their health and overall longevity, which has led to higher acceptance of the product. Kombucha is marketed as a product that eliminates toxins, boosts energy & immune system, and helps lose weight, which is driving its consumption across the globe. The COVID-19 pandemic has had a positive impact on the fermented beverage market and witnessed a slight increase as consumer demand shifted towards immunity-boosting beverages amid the rising cases of coronavirus infection. For instance, WonderBrew Kombucha surpassed its sales figures in 2019 since the preceding years by increasing its online presence. Furthermore, as per Equinox Kombucha, the company faced numerous challenges to keep up with continually changing government guidelines and workplace safety measures during the lockdown. Gather more insights about the market drivers, restrains and growth of the Global Kombucha Market However, the company ramped up its direct-to-home orders and grew its e-commerce as 2020 progressed. The adoption of the product among consumers in the U.S., especially millennials, has gradually increased in recent years and is likely to continue over the forecast period as well. According to the International Food Information Council (IFICx) Food and Health Survey 2021, nearly 72% of Americans are attempting to avoid and limit sugar intake, and 23% prefer low/no-calorie sweeteners. In response, several product makers are embracing this ongoing trend and providing zero- or low-sugar options or replacing traditional sugar with artificial sweeteners, such as stevia leaves or erythritol, in the product. For instance, in July 2021, Remedy Drinks announced to launch of a zero-sugar shelf-stable product in the U.S. The product will be offered in cans and will be available in four different flavors, such as peach, ginger lemon, mixed berry, and raspberry lemonade. The product has been commercialized in several countries. In September 2020, Equinox Kombucha conducted consumer research of 2000 people in the U.K. on their feeling about healthy foods and beverages, which revealed that 39% of people were eating healthier foods, 27% eating more natural foods, and 23% read food labels more often. Nearly 33% of people knew what kombucha was, with 12% thinking it was a food product. Nearly 48% believe that probiotics are always better for improving gut health, and 14% believe that to cleanse the gut, detox is a must. Several consumers are still unaware of the potential positive benefits of drinking authentic kombucha that can have on their overall well-being and immune system. However, in the coming years, there is a lucrative opportunity for kombucha brands, to educate consumers in the space of gut health and fermented foods & beverages. Products like kombucha will be increasingly important to customers looking for healthy food and drink alternatives. Market players are improving their understanding of the specific health outcomes that are provided by regular consumption of kombucha as well as engaging with customers in the process of new product development and design. Browse through Grand View Research's Consumer F&B Industry Research Reports.
Kombucha Market Segmentation Grand View Research has segmented the global kombucha market on the basis of product, distribution channel, and region: Kombucha Product Outlook (Revenue, USD Million, 2017 - 2030)
Market Share Insights
Key Companies profiled: Some prominent players in the global kombucha market include
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Personal Protective Equipment Industry Overview The global personal protective equipment market size was valued at USD 77.36 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 7.3% from 2020 to 2028. Increasing awareness regarding hygiene to avoid transmission of pathogens in healthcare facilities is expected to drive the demand for personal protective equipment (PPE) over the forecast period. Various countries implemented strict acts due to the Covid-19, such as the Families First Coronavirus Response Act by the U.S. for protecting public health workers, establishing free testing, providing paid leaves, and important benefits to children and families, in 2020 to curb the spread. Increasing domestic production coupled with restraints on the product imports and exports surged the PPE demand in 2020. Gather more insights about the market drivers, restrains and growth of the Global Personal Protective Equipment Market The stringent regulations imposed by the U.S. Department of Labor and Occupational Safety and Health Administration (OSHA) in the U.S. have a positive impact on product demand from the end-use industries in the country. In addition, the growing employee awareness related to personal safety has a significant influence on the increased penetration of PPE in the U.S. Constant innovations, such as the development of lighter and comfortable industrial protective equipment using premium-quality fabric, are projected to propel market growth. Demand for protective equipment, which combines safety with improved aesthetics and technological innovation is further estimated to augment market growth. Factors, such as improved technical support and increasing awareness of the price-performance ratio of products, are expected to favor private-label product manufacturing. Rising contract-based manufacturing of PPE designed according to distributor specifications, primarily in developed economies of North America and Western Europe, has a major impact on driving the product demand. The companies operating in the textile industry across the Asian countries have altered their apparel manufacturing plants to PPE manufacturing post-outbreak of the Covid-19 to bridge the demand-supply gap. China is the largest exporter of PPE, such as masks, goggles, protective gowns, and gloves; however, its exports reduced by around 15% post the origination of the pandemic. Browse through Grand View Research's Smart Textiles Industry Research Reports.
Personal Protective Equipment Market Segmentation Grand View Research has segmented the global personal protective equipment market on the basis of product, end-use, and region: PPE Product Outlook (Revenue, USD Million, 2017 - 2028)
Key Companies profiled: Some prominent players in the global personal protective equipment market include
Order a free sample PDF of the Personal Protective Equipment Market Intelligence Study, published by Grand View Research. About Grand View Research Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead. |
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